NPD Group to analyze Walmart POS data

New York -- The NPD Group, Port Washington, N.Y., has signed an agreement with Wal-Mart Stores to receive and analyze its U.S. point-of-sale data.

 Under the terms of the agreement, NPD will receive sales data from Walmart U.S. stores and the retailer’s Web site. The deal covers a broad range of general merchandise categories, but does not include beauty. 



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