- Retailers: Get your e-mails past the judge and the jury
- Haagen-Dazs Shoppe partners with Buxton to map out expansion strategy
- Sprouts Farmers Market to roll out AccessVia’s signage solution
- Congress extends implementation date of final rule governing gift cards
- Forever 21 to open Fifth Avenue pop-up
Architectural firm GreenbergFarrow is designing 11 Broadway, a 161,570-sq.-ft., mixed-use property now under construction at Kent Avenue and Broadway in Brooklyn's Williamsburg section.
11 Broadway is a mixed-income building that includes both residential and commercial spaces. It was developed by L+M Development Partners, Inc. and continues the company’s work in providing high-quality affordable housing to emerging communities in New York City.
The 11-story site -- with design elements reflecting the character of the surrounding neighborhood -- will blend 160 rental units totaling 132,400 sq. ft. with a one-story, 29,170-sq.-ft. retail base. The project is scheduled to open by the end of 2012.
“More than most neighborhoods, Williamsburg is a visually stimulating place," said Navid Maqami, principal of architecture at GreenbergFarrow. “The community itself inspired a design approach that reinforces and complements the area's existing urban motif."
11 Broadway's design evokes the look of early, brick loft buildings once common along the Brooklyn waterfront. In contrast, the retail base features heavy, steel architecture that references its setting at the foot of the Williamsburg Bridge. Construction began in June 2010.
The ground floor of the project has been specifically tailored to meet the needs of a grocery store tenant and there will also be retail space for several small local shops.