Ottawa, Canada - 360pi has unveiled the latest generation of its 360comparables solution targeted to address private label brands. This release augments 360pi’s attribute-based matching algorithm with the option for customer-controlled product matching.
Retailers can use the solution to build product matches by starting with a list of proposed matches that they can accept, decline, and append to over time, essentially creating a living “smart match list” for comparable products. This release also delivers integrated product views of all exact and “like” product matches including equivalent private labels products with associated competitive pricing, providing retailers with instant intelligence.
“The value derived from any investment in competitive price intelligence is directly related to the accuracy and completeness of the product match list. This is especially true for ‘like’ matches including private label goods," said Alexander Rink, CEO of 360pi. “We tripled the match rate of Ace Hardware’s incumbent solution, and we are pleased to further improve upon these match rates with our latest generation of the 360comparables solution, optimized for private labels.”