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7-Eleven Enhances Wireless Program

Dallas, 7-Eleven is giving its prepaid wireless customers two new versions of SpeakOut, its private-label prepaid wireless program supported by Ztar mobile Inc. One plan offers unlimited night and weekend calls, while the other includes a competitive per-minute charge of 15? for nationwide calling, the company stated.

"7-Eleven was the first major retailer to introduce a private-label wireless brand," Brad Haga, 7-Eleven senior product director for business development and services, said in a statement. "Given its success, we are enhancing the 7-Eleven SpeakOut Wireless program, while ensuring that it remains easy to use and affordable for consumers. We've found that customers prefer flexibility and don't want a long-term contractual commitment."