77kids by american eagle extends partnership with DMX

Austin, Texas -- DMX said Thursday it has extended its partnership with 77kids by american eagle.

Through the agreement, DMX will continue to provide all 77kids by american eagle locations with its signature brand sound. In addition, DMX and 77kids by american eagle partnered on a Back-to-School promotion that entailed both in-store artist shout-outs and social media prize giveaways. 77kids by american eagle utilizes the ProFusion iS device, which offers video, music and messaging capabilities for various artist shout-outs that will project out each entryway of all 77kids by american eagle locations.

“Music is such an important part of the 77kids Brand DNA and our customers lives,” said Brian Franks, VP creative marketing for 77kids by american eagle. “DMX continues to be a great partner helping us to push creative boundaries and deliver a fun experience to kids and parents that is unique, cool and original.”

77kids by american eagle also partnered with DMX on a new online music player and Facebook widget.

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