MINNEAPOLIS — While its impossible to compare Walmart's monthly performance with Target's, as Walmart no longer provides monthly sales, it can be assumed that Target's less-than-impressive comps increase was affected by stiff Black Friday competition.
Target may have a chance to bounce back from its anemic 1.8% November comps increase during a period that included strong Black Friday performances for most retailers, with its "Almost Last Minute Sale," a new savings event that will offer discounts on items from the most popular gift categories including home, apparel and accessories, toys, and electronics. The three-day sale began Dec. 8 and will run through Dec. 10 in stores and at Target.com.
“With many of our guests still in search of the perfect item, Target is excited to introduce a new savings event just in time for Christmas,” said Kathee Tesija, EVP merchandising for Target. “The Almost Last-Minute Sale is ideal for our guests who want to save money and get the perfect gifts for their family and friends.”
The company announced the deals in an eight-page advertisement found in daily newspapers nationwide on Thursday, Dec. 8 and online Wednesday, Dec. 7.
During Black Friday, Target, which opened its doors at midnight, faced significant competition from other retailers, including Walmart, which got a jump on Target by starting its promotions at 10 p.m.