ABC Fine Wines & Spirits, Ocala, Fla.

ABC Fine Wine & Spirits is showing off a new, modern store concept in Ocala, Fla. The contemporary design reflects the retailer’s evolution from the corner liquor store and bar to a 150-plus-store purveyor of fine wine and spirits. It’s also more in sync with the brand’s shifting customer base, which has grown more upscale and increased from 30% to 55% female.

The store is separated into four departments that can be seen upon entry. Interior architectural features call out cigars, fine wines and the wine vault. The overall environment was streamlined by displaying fewer but more effective signs, creating hierarchy with the space and identifying department through color, graphics, merchandising and floor finish. Each department is identified clearly and simply with individual slab-serif letters.

“The new system is simple, clean, and categorized to direct, inform, and educate the customer said Juan Romero, president and CEO of api(+), Tampa, Fla., which designed the store. “It’s aesthetically appealing and has facilitated the shift in customer demographic to a more upscale base.”

Design: api(+), Tampa, Fla.


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