ABG launches new Juicy Couture platform

Los Angeles – Authentic Brands Group LLC (ABG), owner of the Juicy Couture brand, is launching a new multiyear partnership to expand the scope of e-commerce services for Juicy Couture, with Onestop Internet, a full-spectrum e-commerce solution provider.

Onestop Internet will customize an outsourced digital commerce channel providing a range of all-encompassing solutions including: full-scale warehousing and distribution, best-in-class customer service, end-to-end product imaging and cross-channel performance marketing services, to streamline operations across Juicy Couture’s online, mobile and brick and mortar businesses.

By refreshing the platform's merchandising environment and creating an upgraded, ROI-focused user experience, Onestop will maximize consumer engagement and ultimately drive and increase product sales worldwide. Additionally, Onestop will leverage data generated from its proprietary enterprise to consolidate Juicy Couture’s supply chain management process and increasing operational efficiency.

 

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