Acosta Sales & Marketing acquired Anderson Daymon Worldwide, a sales and marketing agency focused exclusively on Costco.
Anderson Daymon Worldwide has had a relationship with Costco since 1983 and currently has 200 employees and 11 regional offices in the United States and the United Kingdom. The company exclusively serves Costco. As part of the transaction, Daymon Worldwide, which operates a product demonstration division called Interactions, will no longer hold an interest in the Costco business and will not be affiliated with the newly created Acosta division.
“Anderson Daymon’s extensive experience serving Costco for more than three decades will not only broaden our platform and enable us to better serve a very important growth customer, but also increases the breadth and depth of our capabilities at Costco for our clients,” said Robert Hill, president and CEO of Acosta. “Anderson Daymon’s history of leadership and solid growth, unique capabilities of their associates and commitment to understanding every facet of Costco will be of particular importance as we look to help our clients prosper at this important customer.”
Acosta’s current Costco team will merge with Anderson Daymon and become ADW, an Acosta Company, a new division focused solely on Costco.Moe Krabbe, CEO of Anderson Daymon Worldwide, will serve as president of the new group reporting to Darian Pickett, Acosta’s president of strategic channels. Spike Anderson, chairman and founder of Anderson Daymon Worldwide, will remain with the company for at least one year following the closing to provide leadership and transition assistance. ADW will remain headquartered in Costco’s hometown of Issaquah, Wash., with all 11 regional offices remaining in full operation.
“By joining forces with an industry leader like Acosta, we will provide enhanced services for our clients, including access to full-service and experiential marketing solutions, shopper analytics and best-in-class training,” said Krabbe. “We are very excited about the potential of this partnership and the new, diversified offerings we will deliver together to Costco and its members.”