San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).
Other new AMC advancements include new enhanced predictive marketing capabilities designed to accurately forecast and optimize campaigns across channels to maximize ROI, as well as new capabilities across AMC that further drive real-time customer engagement and personalization.
In addition, updates to Adobe Analytics include instantaneous access to the entire live event stream flowing into Adobe Analytics, customer decision trees, and a unified audience segment building and management tool.
Furthermore, Adobe has released Adobe Media Optimizer, a cross-channel digital advertising platform that includes a next-generation predictive algorithm, real-time campaign management and extended audience reach. And Adobe has released Communities for learning, a new SaaS offering for creating social communities, specifically designed around social learning and field/channel enablement.