Boise, ID. -- Albertson’s LLC’s has appointed technology and social marketing expert Karl Meinhardt as VP social & digital marketing.
“Every company knows that they ‘should’ be using social channels to connect with customers, but only those with an acute understanding of their customer, and how to relate to and connect with those customers will be successful in engaging those customers in the social conversation,” said Meinhardt. “It’s an exciting segment of grocery retail marketing because the space is constantly evolving. Awareness, agility, and brand personality are the key factors of success in the ever-changing digital/social frontier.”
Meinhardt’s history in the technology side of grocery retail extends back to 1998, where he was responsible for developing Albertson’s e-commerce solution. He went on to found several start-up companies in the foodservice and social gaming markets after leaving that role. He is a key member of the Idaho technology community and a partner of Leadership Advisors Group in Boise.