Alcoholic beverage distributor toasts new exec

Southern Wine & Spirits has enhanced its forecasting and replenishment capabilities with the appointment of Mel Velez as VP of demand planning and logistics.

The company said the addition of Velez to an already industry leading supply chain management team will further enhance its ability to deliver excellence in service to divisional and retail customers, as well as to continue to enhance and expand partnerships with suppliers across the Southern enterprise. He will report to Phil Morsing, VP of supply chain operations.

Velez comes to Southern from Citrix Systems where he served as group director of global procurement and accounts payable. Prior to that he served as general manager for AT&T Global Business Systems. He earned a bachelor’s degree from Columbia University and a MBA from Harvard.

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