Aldi wins again on pricing perception study

Discount grocer Aldi, Costco and Walmart were recognized as the nation’s low price grocery leaders in a recent study conducted by Market Force Information.

It was the fourth consecutive year Aldi has received the low price distinction in the survey conducted by Market Force, a leading customer intelligence solutions firm. When asked to rank the top grocers offering low prices, the 6,200 consumers who participated in the study ranked Aldi first, Costco second and Walmart third. Aldi president Jason Hart was quick to take a victory lap.

“It's no surprise that Aldi continues to be recognized as the low-price grocery leader," Hart said. "However, these latest survey findings prove that a growing number of consumers are choosing to shop at Aldi for more than just low prices.”

In addition to remaining the low-price grocery leader, Aldi maintained a top five ranking in the categories of good private label brands, accurate pricing and tags and sustainable environment / green policies. Aldi said it also earned top-five rankings in three new Market Force categories such as courteous staff, fast checkout and nutrition/health information.

"Our accelerated expansion plan is a testament to the millions of shoppers who have embraced the Aldi approach to offering the highest quality products at the lowest possible prices, in a simple and easy-to-navigate shopping environment," Hart said. "Consumers are increasingly impressed with the high quality of our food and the fact that we offer a growing number of healthy, organic, gluten-free and better-for-you options, including nearly 70 varieties of fresh produce."

Aldi already operates 1,300 stores in 32 states and is on track to open 650 stores this year.

Login or Register to post a comment.