Cranston, R.I. – During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads. Between Thanksgiving and Cyber Monday, the company’s Facebook ads drove $1.6 million
EBay Enterprise partnered with Kenshoo Social, an advanced technology platform, to optimize Alex and Ani’s highly targeted social marketing campaign. The retailer currently leverages several EBay Enterprise commerce offerings, including Magento Enterprise Edition, to customize and extend its e-commerce efforts with best-of-breed capabilities such as its marketing solutions programs affiliate, search and paid social to exceed its online goals.
“The strategies and best practices championed by the EBay Enterprise Marketing Solutions team helped drive insights that refined our Facebook advertising program, making it a force for our direct response goals,” said Ryan Bonifacino, VP of digital strategy at Alex and Ani. “The Kenshoo Social platform coupled with our team at EBay Enterprise gave us the horsepower that allowed Alex and Ani to come out of the gate strong during the second half of 2013, and we plan to continue to scale our investment in Facebook advertising as a result of the performance we’ve seen.”
When comparing performance of Facebook ads for the six months before and after launching with EBay Enterprise, Alex and Ani noted significant performance gains. ROI increased by 80%, while revenue saw a 4,388% boost. In addition, average order value rose from $14 to more than $75, an increase of 434%.