Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.
In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.
"Recognizing this cross-shopping behavior, All You is expanding distribution to meet the needs of this growing population and realize untapped consumer demand. With our expansion we're looking forward to reaching more consumers wherever they shop and continuing to drive sales for marketers," explained All You publisher Suzanne Quint.
Recent new advertising span categories from appliances to telecommunications and include AT&T, Dyson, Hewlett-Packard, Kitchen Aid, Netflix, Hisense, Olay, ABC Family and Sprint.