Allen Edmonds, King of Prussia, Pa.

An American classic — Allen Edmonds — has opened a prototype whose environment focuses on its lifestyle offerings while also honing in on the timeless, masculine essence of the 95-year-old brand.  
 
Designed by JGA, Southfield, Mich., the new prototype is inspired by mid-century modern design and organized into a series of shopping zones that highlight each component of the brand’s style offering, from casual to business and formal. Each area is designed with a complementary range of finishes and materials, display techniques, and design details.
 
A focal area within the 1,200-sq.-ft. space is defined by a floor-to-ceiling étagère, which features the company’s bag and attaché collection, and other small leather goods, doing so does so in a way that allows for a 360-degree view of the bags.  
 
In keeping with Allen Edmonds’ attention to detail in its products, the prototype is marked by the use of fine and durable materials, and a sensibility that is stylish but not trendy. Signage is used to explain the many steps, skills, and elements that come into the complex and detailed crafting of Allen Edmonds products.
 
Login or Register to post a comment.