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Alliance Data to launch loyalty-focused credit card for online retailer Venus

Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

“We provide our customers with great fitting clothing and swimwear that has outstanding quality and style. We are confident the new Venus credit card and loyalty program will reflect all that the Venus brand represents. We consider this credit card program a key component to driving sales and strengthening the relationship we have with our customers – all through the use of Alliance Data’s digital and traditional marketing tools,” said Jim Brewster, CEO of Venus.

Alliance Data will offer a customized loyalty-driven credit program for Venus, designed to deliver incremental sales, cross-category selling and increased transaction size. Through the new loyalty program, members will earn points for every dollar spent on the card, receive reward certificates redeemable on future purchases, experience hassle-free exchanges and receive exclusive offers.

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