Alliance Data to provide branded credit cards for BJ’s

Westborough, Mass. – BJ’s Wholesale Club has signed a new long-term agreement for Alliance Data Systems Corp. to provide co-brand credit card services. The BJ's credit program will convert to MasterCard.

Alliance Data will launch a marketing and insights-driven co-brand credit card program customized for BJ's in fall 2014. Alliance Data plans to purchase BJ's existing portfolio of co-brand credit card accounts, enabling a smooth transition to current BJ's cardholders. Details of the purchase price were not disclosed, other than to note it is well within norms of the industry. In spring 2015, the entire BJ's credit portfolio will be converted to chip-enabled MasterCard credit cards.


Recommended stories

Login or Register to post a comment.