Alliance Data to provide customized card programs for Meijer

Dallas - The Retail Services business of Alliance Data Systems Corp. has signed a multi-year agreement to provide co-brand and private label credit card services for Meijer. Alliance Data will provide credit card marketing services for the Meijer store-branded credit card and the Meijer Platinum MasterCard, which will offer card members the opportunity to accrue Meijer Rewards points for every dollar spent at Meijer, Meijer gas stations and Meijer.com, as well as on all other purchases made with the card.

The accrued points allow customers to earn certificates for discounts on future Meijer purchases. Alliance Data will also work with Meijer to enhance program features designed to recognize and reward card members, and will leverage its loyalty and mobile marketing capabilities to further support one-to-one customer engagement and increase value to card members.

In addition, Alliance Data signed an agreement to acquire Meijer's existing portfolio of co-brand and private label credit card accounts. Details of the purchase price will not be disclosed. The transaction is scheduled to close before the end of 2014, subject to customary closing conditions.  

 

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