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Dallas -- Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain.
"The strategic program offering Alliance Data brings to the table — from their card program and loyalty capabilities, to advanced analytics and marketing expertise — continues to make them the right partner to help Gander Mountain meet our sales and growth goals," said Robert Specht, VP finance and controller for Gander Mountain. "The Gander Mountain customer enjoys a special relationship with our brand, both in-store and online, and our credit card program helps reinforce the strength of that relationship, driving long-term customer loyalty and sales."
Alliance Data will continue to deliver a marketing-driven co-branded credit card program that recognizes and rewards Gander Mountain cardholders with a tiered loyalty program offering free-merchandise rewards based on all dollars spent with Gander Mountain and Overton's, gas and grocery purchases, and on all other transactions. The program also offers flexible financing options and other cardholder-exclusive perks designed to drive brand loyalty and repeat purchases. In addition, the Gander Mountain credit card design will soon be customizable, allowing individual cardholders to display their own favorite photographs on the card plastic.