Alliance Data Systems extends agreement with Samuels Jewelers

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced its retail services business has signed a multi-year renewal agreement to continue managing the private-label credit card program for Samuels Jewelers, which operates 104 stores under several banners.

Alliance Data will continue to provide Samuels Jewelers with a turnkey private-label credit card solution that offers cardholders flexible financing and payment options; exclusive cardholder offers; early event notices and invitations to cardholder-only events; and helpful reminders and savings offers for special occasions.

Alliance Data also will support Samuels Jewelers’ rebranding efforts for the Diamond Elite Card by redesigning card marketing collateral and reissuing card plastics this fall.

“Over the years, Alliance Data has helped us grow our cardholder base and drive sales,” said Michael Feinman, COO of Samuels Jewelers. “We look forward to continuing to work with Alliance Data to continue developing truly integrated credit and marketing solutions for our growing business.”

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