Seattle Amazon.com launched two applications on Facebook called Amazon Giver and Amazon Grapevine. These applications allow Facebook users to see and purchase what their friends want through their Amazon Wish Lists, as well as recent public activity on Amazon.
Amazon Giver allows users to see what their friends on Facebook have on their Amazon Wish Lists. Users can choose to purchase a gift for them from Amazon.com via the application, or view suggested items based on interests they have listed on their Facebook profile. Amazon Grapevine allows users to see friends’ activity on Amazon.com, such as when they update their Wish List, write a review or tag a product, via News Feed updates.
Both Amazon Giver and Amazon Grapevine share only the information with Facebook users’ friends that each user has affirmatively chosen to share via an opt-in mechanism.