SEATTLE — Amazon announced that it is now offering a new Kindle for $114, compared with $139 for its standard model and $189 for the 3G version. The catch is that the $114 Kindle requires the user to view special offers and sponsored products on screensavers and on the bottom of the home screen.
“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”
Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers. Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:
$10 for $20 Amazon.com Gift Card
$6 for 6 Audible Books (normally $68)
$1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
$10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
50% off Roku Streaming Player (normally $99)
To make sure customers don’t miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.
In a bid to make viewing ads on their Kindle more appealing, Amazon announced the launch of AdMash, a free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle’s sponsored screensavers are specially-designed display advertisements that take advantage of Kindle’s high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks.
In addition, Kindle with Special Offers customers can give Amazon hints on the style and types of sponsored screensavers they would like to see. From the Manage Your Kindle page on Amazon.com, customers can use Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations.