New York -- Amazon.com has raised its free shipping minimum from $25 to $35. The change, which applies to orders shipped to U.S. addresses, took effect Tuesday, just ahead of the holiday shopping season.
"This is the first time in more than a decade that Amazon has altered the minimum order for free shipping in the U.S.,” the online giant said in a brief post on its website. “During that time, we have expanded free shipping selection by millions of items across all 40 product categories."
Amazon has been trying to get consumers to sign up to become Amazon Prime members, which has a yearly $79 membership fee that includes free shipping, with no minimum purchase requirements.