Seattle, Amazon.com is testing a pilot program in the Seattle area that delivers perishable groceries to consumers, according to a report in The Seattle Post-Intelligencer. The program, called Amazon Fresh, includes organic and non-organic fruits and vegetables, dairy products, ice cream, meat and seafood.
The program expands upon the gourmet-grocery business and non-perishables business that the company already has in place.
“With a dozen Amazon Fresh refrigerated trucks, the company for the first time is delivering products directly to the doors of customers instead of relying on a third-party service such as UPS or the U.S. Postal Service,” the paper writes.