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Amazon.com Unveils Special Holiday Section

Seattle, Amazon.com announced the launch of a special holiday section of its Toy Store called The Holiday Toy List, which features new navigation and videos to help consumers with their holiday shopping decisions.

The Holiday Toy List allows shoppers to find the right products with a search function that allows them to achieve results by age, gender, price, category, favorite characters and preferred brands simultaneously.

Each product page will feature video content demonstrating the toys in action. Customers can e-mail the videos to family and friends.

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