Los Angeles – American Apparel has opened a newly remodeled and expanded store in Berlin, Germany. Located in Mitte, the central borough of Berlin, the store was originally opened in February 2007 as American Apparel's third location in the city.
In July 2013 the company took the opportunity to revitalize and improve the location. The area of the store has expanded by almost 170%, from 145 sq. m. to almost 390 sq. m. In addition to increasing the size of the original downstairs floor, the company added a second level to its lease, adding another 230 sq. m. to the size of the store. The renovations resulted in the installation of a bold array of fixtures and stand-out paintwork to give the store's customers a top-to-bottom new experience shopping at the location.
"When the building changed owners this year, the new landlords asked if we wanted to expand our space,” said Dov Charney, founder and CEO of American Apparel. “We saw this as an amazing chance to take the store to an entirely new level, bigger, better designed and more efficient.”