American Dream mega-mall adds huge Primark store

The American Dream mall will encompass three million square feet when it opens in northern New Jersey in 2017 and occupying 100,000 sq. ft. of that space will be fashion retailer Primark.

Primark, a leading European retailer (290 stores in 10 countries) of women’s, men’s and children’s apparel and home good, opened its first two U.S. stores in late 2015 in Boston and the King of Prussia Mall in Pennsylvania. The company has also announced plans for six additional locations in 2016. The new store at American Dream, one of Primark’s largest, will be the company’s first in northern New Jersey.

"We are delighted to be joining this superb location in the New York Metropolitan area," said Paul Marchant, Primark’s CEO. "The opening of our store at American Dream is a notable step forward in our focused momentum in the Northeast, and we look forward to continuing to provide our amazing fashion at amazing prices to new Primark customers."

American Dream is being developed by Triple Five Group of Companies, owners of the two largest shopping and entertainment centers in North America – Mall of America and West Edmonton Mall. The company has previously vowed that when the massive complex opens in the spring of 2017 it will redefine retail and set the standard for what customer experience looks like moving forward.

It’s hard to argue with that assertion given the location and the scope of the project. American Dream is located in Bergen County, New Jersey at the Meadowlands Sports Complex at the intersection of three major highways – I-95, Route 3, Route 120 - that service more than 100 Million vehicles annually and connected by passenger rail service to Penn Station in Manhattan.

So far, anchor tenants include Saks Fifth Avenue and Lord & Taylor along with more than 450 retailers, including Aritzia, Banana Republic, Gap, Lululemon, MAC, Microsoft, Pink, Uniqlo, Victoria’s Secret and Zara and food and specialty shops. In addition, the mall will contain North America's largest fully-enclosed indoor DreamWorks Water Park, Amusement Park and a 16-story Big Snow Indoor Ski & Snow Park; a 1,500 seat live Performing Arts Theater; 285-ft. tall observation wheel; luxury movie theatres by Cinemex; 70,000-sq.-ft. Sea Life Aquarium & Lego Discovery Center; NHL-size Ice Rink; and an18-hole miniature golf course. An area of the mall called The Collections encompasses 460,000 sq. ft. of luxury and fashion retail and The Dining Terrace will contain 15 full-service restaurants showcased in one location.

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