A wholesale club giant beats out specialty retailers to rank as the nation's favorite home furnishings retailer.
Costco Wholesale Corp. is ranks first among consumers when it comes to home furnishings, according to a study by Market Force Information. With a composite loyalty score of 72%, Costco earned the top spot. But Ikea was a close second, with a score of 70%.
Target (68%), T.J. Maxx (64%) and Kohl’s (63%) rounded out the top five. They were followed by two specialty retailers, Home Goods (62%) and Bed, Bath & Beyond (56%).
For the rankings, Market Force Information polled nearly 3,500 consumers, who were asked to rate their satisfaction with their last experience at a home furnishings store and their likelihood to recommend it to others. That data was averaged to rate each brand on an aggregation of the two measures – a composite loyalty index. Market Force also looked at the attributes that drive these preferences, analyzing factors such as merchandise and brand selection, cleanliness and value.
Consumers said Ikea offers the most selection and at the best value, according to the study. Target scored the highest marks for customer service and speedy checkouts, and Costco ranked No. 1 for store associate availability.
In other findings:
• Seventeen percent of those studied said they have a home furnishings store-branded credit card. Of those, most use Kohl’s (55%), Target (43%) and Costco (29%). Very few have one for Ikea or Bed Bath & Beyond.
• Twenty-four percent indicated they participate in the loyalty program offered by the home furnishings retailer they most recently visited. Kohl’s had the highest participation at 61%, followed by Big Lots, Ikea and Costco.
In order to be included in the category, a traditional home improvement brand must have been selected by 100 or more respondents representing 2% or more of total. Only Ace, Menards, Lowe's and Home Depot qualified).