Anna’s Linens optimizes site for mobile

Costa Mesa, Calif. -- Anna’s Linens is optimizing its e-commerce site for mobile device users. The retailer says nearly one-third of its online traffic originates from mobile devices, prompting the move.

Mobile site customers can browse and access the same offers and merchandise assortments found on AnnasLinens.com, as well as manage their accounts, review order histories and find store locations. Users can also share preferred products via social media sites such as Pinterest, Facebook and Twitter.  Anna’s Linens is taking an omni-channel approach, allowing customers to apply store and online coupons to the mobile shopping site and automatically transferring anything saved in a personal mobile cart to the e-commerce site, and vice versa.

“This launch was long anticipated,” said Steven Strickland, VP marketing and e-commerce at Anna’s Linens. “Considering 30% of the traffic to our e-commerce site came from a mobile device, we knew creating a more user-friendly mobile site was a top priority. The debut of our mobile site has quickly been embraced by our customers, as it provides them with a seamless shopping experience from any location.”

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