Apple unseats Coke as world’s most valuable brand

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
The annual report rates companies based on three key factors: financial performance, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price, or secure earnings for the company. Companies must have a presence on at least three major continents to qualify for consideration.
“Every so often, a company changes our lives — not just with its products, but with its ethos,” said Jez Frampton, Interbrand’s global CEO. “This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Here are the top 25 brands in the Interbrand report:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
  11. Mercedes-Benz
  12. BMW
  13. Cisco
  14. Disney
  15. HP
  16. Gillette
  17. Louis Vuitton
  18. Oracle
  19. Amazon
  20. Honda
  21. H&M
  22. Pepsi
  23. American Express
  24. Nike
  25. SAP


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