Palo Alto, Calif. -- PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.
Arby’s, Bareburger and Così are now engaging customers across digital channels — rallying Facebook fans to make social referrals, converting social media followers into email subscribers, encouraging email subscribers to engage socially — and also using PunchTab to convert in-store traffic to digital consumers and loyalty members by improving traditional in-store touch-points.
Bareburger, chose PunchTab to create a multi-channel loyalty program that allows the restaurant to reward guests’ actions online, in order to increase in-store activity. Through the new loyalty program, Bareburger will be able to reward customers and develop long-term relationships with people that love their food.
“Our customers are so passionate and vocal about our food that we wanted to reward them. They have helped us spread the word about Bareburger from day one — and we wanted to reward that loyalty,” said Euripides Pelekanos, CEO of Bareburger. “PunchTab offered us a flexible platform, which can adapt to our changing needs. It offers POS system integration, and we can layer in new social media channels as they become important to us. This allows us to meet our customers where they are and to reward their loyalty with real value.”
When fans want to sign up for the loyalty program, they’ll go to bareburger.com/friends and join through Facebook and Twitter links to begin getting rewarded. Users are incentivized along the way, receiving a side of fries or a small shake, when they sign up.
Also, printed displays highlighting the PunchTab program will be in every table caddy in every restaurant to introduce the new program. In order to prepare for launch, the company is training its front-of-house staff to handle the increased demand the program is expected to bring through the door.