Sandy Springs, Ga. - When Arby’s recently launched a new brisket sandwich menu item, the retailer chose PunchTab to help build a rewards campaign called “The League of Brisket.” The campaign encourages customers to join the league and complete challenges to earn free food and gear, as well as an entry for a chance to win the grand prize of pro football tickets and “the ultimate tailgate party.”
The Arby’s campaign engages and rewards participants for uploading purchase receipts. Participants are also rewarded for engaging with Arby’s across a variety of channels, including checking in at an Arby’s location, taking online quizzes, Tweeting, Liking, and completing online challenges. For example, an Arby’s fan can earn 1,000 points for uploading a photo on Instagram using the #LeagueOfBrisketRewards hashtag, and get another 1,000 points for checking in at Arby’s on Foursquare or Facebook. For making a purchase and uploading the receipt, Arby’s customers will receive 3,000 points.
For this campaign, PunchTab created a mobile web and web experience which lets Arby’s customers upload a receipt without requiring an app download. When users make a purchase, they can take a picture of their receipt and submit it via the mobile web site. The receipt image is automatically uploaded and upon verification, points are rewarded. Alternatively, consumers can upload their receipt from their computer and submit it online from the campaign home page.
In the first week of this deployment of receipt scanning in a QSR rewards campaign, 24% of participants who checked in purchased the sandwich and uploaded their receipt.