Thief River Falls, Minn. – Powersports brand Arctic Cat has expanded its e-commerce business by launching an EBay store using the Shopatron Marketplace ship-from-store application. The SaaS solution provides EBay customers with access to a range of official Arctic Cat gear and merchandise and expands inventory to include goods located in stores.
In addition, official Arctic Cat dealers can profit from online sales without opening their own e-commerce sites. Arctic Cat opened its EBay store in September 2013 and first launched its parts, garments and accessories online store with Shopatron in June 2011, an initiative that transformed the Arctic Cat marketing site into a full-fledged e-commerce site and added fulfillment capabilities like in-store pickup and ship-from-store.
“For several years, our partnership with Shopatron has enabled us to connect loyal Arctic Cat enthusiasts with our dealers,” said Rodney Larson, Senior Pricing Analyst at Arctic Cat. “The new eBay store takes that functionality to a whole new level, bridging the gap between our dealers and a marketplace that is seeing growth ahead of e-commerce growth.”