Social-networking sites such as MySpace and Facebook have little impact on influencing online retail sales, driving only about 12% to buy more than planned, according to a report by New York City-based JupiterResearch. The effectiveness of these sites in driving retail sales is still emerging. The report also found that social and community sites help reaffirm purchase decisions, as 29% of online shoppers say they make better decisions after using these sites.… The average time it takes a shopper to make an e-commerce purchase decision has jumped from about 19 hours in 2005 to 34 hours and 19 minutes this year, according to a report by Napa, Calif.-based security service ScanAlert. The report suggests that the increase is due to more extensive comparison shopping.
Online shoe giant
Mobio Networks, Cupertino, Calif., has launched Cheap Gas, a free widget designed to let users instantly locate the cheapest gas stations from their mobile phone. Mobio’s Cheap Gas widget allows a consumer to filter search results by brand. The program pinpoints the most relevant results and displays a map for the closest stations. Mobio uses data from