Finish Line and Nike have teamed up for a new back-to-school marketing campaign designed to sell Nike+ running shoes and boost the soft U.S. retail market for athletic shoes. Nike+ shoes, which launched a year ago in partnership with Apple Inc., house a sensor in the shoe’s insole. This collects data, including distance, calories burned and speed, and transmits information from the wearer’s feet to an iPod using a wireless system. The marketing push, which includes in-store displays, television and Internet spots, and free iTunes downloads for trying on shoes, is one of the largest Finish Line has ever done with Nike.…
Cactus Commerce, aQuebec-based software and services company, has signed an agreement with Microsoft Corp. to drive product development, partner ecosystem development, marketing, services and support of the Microsoft Commerce Server Platform. The companies will jointly deliver platform enhancements and complementary solution accelerators, which are software applications that work with the platform to speed up implementations for technology or industry deployment. This will begin in the second half of 2008 and continue through to 2010.