Wal-Mart Stores is offering free shipping on thousands of items purchased on its Web site for pickup at more than 750 of its U.S. stores. The program, which will be rolled out nationwide to more than 3,300 stores by late summer, promises to bring additional sales to the retailer’s stores.
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The program is in response to Wal-Mart’s efforts to boost sales after posting slumping comp-store sales. It will also help the chain integrate its Web site more closely with its store base.
Finally, the program will help the chain sell more items to its current Wal-Mart shoppers. Based on the program’s trial, which started in the Dallas/Fort Worth market in 2004, nearly half of the participating customers spent an additional $60 in-store when they went to pick up their orders, according to the Associated Press.
BabyUniverse, eToys to Merge
BabyUniverse, an online retailer of baby, toddler and maternity products, will merge with Denver-based eToys Direct Inc., an e-commerce and direct marketer of toys. BabyUniverse, Jupiter, Fla., said its shareholders will become minority stockholders in the combined company.
After the deal, BabyUniverse shareholders will own one-third of the shares of the combined company, and eToys Direct shareholders will own two-thirds.
John Textor, chairman and CEO, said he believed the deal will help earnings. He will become chairman of the new company, while Michael Wagner, eToys CEO, will serve as CEO.
In 2006, BabyUniverse said it would explore strategic options to enhance shareholder value, including a sale of the company.
BabyUniverse went public in 2005.