ASDA Stores to launch mobile grocery delivery notification

Encinitas, Calif. -- U.K. retailer ASDA Stores Ltd., a division of Wal-Mart, will roll out Single Touch Systems’ mobile-based Grocery Delivery Notification Program. It is Single Touch’s first business win outside the United States.”

“The goal of the Grocery Delivery Notification Program is to enhance customer satisfaction with ASDA’s home delivery service by assuring that customers are informed in a timely manner about the status of their delivery,” said James Orsini, CEO, Single Touch. “Customers receive notifications when groceries are set to be delivered. If the delivery is late, the customer will get an SMS notifying them of the delay and the revised delivery time. Notifications will be converted to voice for landline phone as well.”

With 536 locations, ASDA is the second-largest supermarket chain in the United Kingdom.

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