Atlantic Brands deploys Lyris digital marketing

Sydney, Australia -- Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning customer insights from online and offline activity.

Atlantic Brands plans to start deploying Lyris within its long-term licensee Lonsdale London boxing and MMA equipment brand, but plans to expand implementation to the remainder of its long-term licensees UCLA and Tumble ‘N Dry. To do so, Atlantic Brands plans to connect Lyris with its existing Enterprise Resource Planning (ERP) platform, enabling them to fully tap into customer data and orchestrate meaningful experiences at every touch point. In addition, Atlantic Brands will be using Lyris Real-Time Targeting and Lyris Retention Automation to optimize revenue throughout the purchasing cycle.

“We have a proven history of success and understanding our customers’ preferences and how we can bring them value is key for us to continue down that road,” said Drew Casper-Richardson, retail operations manager at Atlantic Brands. “With Lyris we now have real-time access to a complete revenue-side view of the customer and a team of experts who understand the retail industry. This allows us to engage in more relevant conversations with our customers to increase revenue at every stage of the buying journey.”

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