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AT&T, Chicago

AT&T’s new flagship, on Chicago's Magnificent Mile, is designed to immerse customers in everything AT&T. The 10,000-sq.-ft. store, at 600 N. Michigan Ave., also offers shoppers a peak into the future, with the first-ever retail demonstrations of the company’s new digital home security and automation services. It also features a connected car (a 2012 Nissan Leaf) that is used to demonstrate how wireless technology can help driving.

The store offers a hands-on, interactive experience, and includes a series of Lifestyle Boutiques, which display products, apps and accessories organized according to customer needs. One of the boutiques, “Chicagoland,” features local apps and Chicago-themed accessories. The “Get Fit” boutique” has health and fitness apps.

Other highlights of the store include the Explorer Lounge, where shoppers can play with and learn about various apps. At the Apps Bar, associates serve up one-on-one and group demos, which are also displayed on a video wall. A dazzling 18-ft. high video displays interactive content and product information.

AT&T is previewing a couple of “firsts” in Chicago: For the first time in its retail stores, the company is using biometric technology enabling employees’ fingerprints to securely open cabinet locks for cash drawers and access our IT systems.

Also, there is no waiting in line to check out at a counter. The store uses mobile cash registers where sales will be completed on tablets from anywhere in the space.

Click here to take a video tour of the store.


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