AT&T opens ‘Retail Innovation Center’

Chicago -- AT&T announced the opening of the AT&T Retail Innovation Center in Arlington Heights, Ill.

The 10,400 sq.-ft. space — more than twice the size of a conventional AT&T store layout — is designed to showcase the company’s most innovative products and serve to gather customers’ feedback on new retail concepts — all designed to help shape the ultimate customer experience across AT&T’s more than 2,300 stores nationwide.

“Our customers want to learn how they can make the most of today’s technology to improve every aspect of their lives,” said Kent Mathy, AT&T president, North Central Region. “Our retail Innovation Center is uniquely designed to provide that education. Customers will interact with our products and get a first look at our most innovative customer service strategies at this location before we launch them nationally.”

The store includes interactive, touchscreen walls, where customers can check out the latest apps on a large scale and see how to make the most of any smartphone and tablet, and demonstration areas where customers can try out the latest in AT&T technology.

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