Sydney, Australia – Australian apparel retailer General Pants is rolling out interactive kiosks fusing music, fashion and social media to create a shopping experience to guide, inform and entertain consumers via Apple iPad device displays. The launch is the result of more than six months of development to create an omni-channel platform that merges the online and offline shopping experience.
General Pants will initially install the kiosks in 10 stores across New South Wales, deploying to its additional 47 stores throughout Australia by February 2014. The kiosks leverage Epicor retail enterprise selling and warehouse management solutions, giving customers consistent access to in-stock products via seamless inventory look-ups for kiosk-to-customer shipments, as well as warehouse fulfillment from the e-commerce site. While interacting with the kiosk's "Our Picks" features, the customer can select to purchase in-store or select to have the product shipped directly to their home via the kiosk. Epicor technology drives the omni-channel experience at the kiosks, enabling the unification of inventory and order management across all channels.
"There are plenty of buzz words going around, omni-channel, bricks and clicks, user experience, etc.,” said Craig King, CEO of General Pants. “Rather than fall into a category, we took a step back and focused on what our customers were doing. We asked ourselves what are we doing for them, how can we better communicate our stories and how do we enrich their experience? Our responses helped conceptualize the kiosks."