Australian brand Lorna Jane set to open second U.S. Location

Los Angeles -- Lorna Jane, the premier Australian activewear brand for women, will open its second U.S. location, in Marina del Rey, Calif., this month. 

The company’s other U.S. location opened in March 2012, in Malibu, Calif. A third flagship store is scheduled to open in June in Santa Monica, and an online retail store will launch later this year.

“Bill, my husband and Lorna Jane CEO, and I have visited Marina del Rey many times on our trips to the US and have always enjoyed the active lifestyle there,” said founder and chief creative officer Lorna Jane Clarkson. “The brand and my own personal philosophy, Move Nourish Believe, resonates with the healthy and vibrant nature, and we hope the women in the area will embrace Lorna Jane and love what we have to offer.”

The new store’s decor is representative of a classic Australian Lorna Jane store so that the culture and history of the brand can be conveyed to the U.S. customer. The walls are whitewashed, complemented by timber floors, and soft furnishings. Inspirational sayings and inspiring images greet you as you enter and the color scheme is warm and uses neutral tones.
 

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