Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.
By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.
Avenue has embedded ShopSocially’s Social Connect app on its website to encourage users to connect deeper with their brand on Facebook. Using this app, users share their rich social profile data with Avenue, including information like age, gender, location, likes and friend information. As users connect with the Avenue brand, they create a social post endorsing the retailer on Facebook. This acts as customer referral being shared on social media and brings in quality referral traffic to the e-commerce store.
Avenue is using ShopSocially’s Share-a-Purchase app on the order completion page to encourage customers for purchase sharing. Each social post created acts as word-of-mouth promotion and generates quality friend traffic to the Avenue site, which is converting at a rate of 14.88%.
“Avenue being a specialty retailer for plus-sized fashion, our customers love us for the specialty fit we offer in the every piece of clothing we sell.” said Kristen St. Peter, director, e-commerce at Avenue. “ShopSocially is enabling us to convert this customer affection into valuable social referrals and attract high quality referral traffic to our website.”