Babies'R'Us supports military moms-to-be with Operation Shower

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns. To kick off the partnership, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us Inc., has donated $100,000 to Operation Shower.

“Thousands of military wives each year experience the journey of pregnancy without friends and family nearby to provide support during what can be an overwhelming time in an expectant mom’s life. And, quite often, these women don’t have the opportunity to enjoy the tradition of a baby shower to celebrate this exciting milestone,” said Sloane Lucas, director corporate philanthropy for Toys“R”Us, Inc. “Through this new partnership with Operation Shower, Babies“R”Us is proud to assist the families of America’s armed forces by helping ensure that military moms-to-be are showered with joy while their husbands are so courageously serving our country.”

As part of this partnership, Babies“R”Us will co-host several events with Operation Shower over the next year, benefiting families across the country from all branches of military, including Army, Navy, Air Force, Marines and National Guard. At each of the events, military moms-to-be will experience – on a grand scale – all of the heartwarming excitement associated with a baby shower – from festive décor to the fun of opening much-needed gifts for themselves and their little ones. The women will also receive Babies“R”Us gift cards, so they can shop for items they need and want before and after they welcome their babies into the world.

Expectant moms can help the cause by requesting donations through their Babies"R"Us registry.

Babies“R”Us customers can also participate in the campaign and donate to military moms-to-be by purchasing items directly from the official Operation Shower baby registry, which can be accessed through All items purchased off of the organization’s official Babies“R”Us Registry will be shipped to Operation Shower and used as gifts for expectant moms at upcoming showers.

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