Babies'R'Us welcomes arrival of Heidi Klum baby line

WAYNE, N.J. — Fashionable moms will want to head to there local Babies"R'Us store this fall to ge their hands on the retailer's new, exclusive line of baby and children's products from supermodel Heidi Klum.

Launching in stores and online on Sept. 15, Heidi Klum's "Truly Scrumptious" line will feature items for newborns to size 5T. The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies“R”Us that will include multiple new collections each year, the company said.

“I always knew that I wanted to create great items for children – but I wanted to find a home where all of my ideas for babies and kids could be under one roof with a company that is truly the authority in the world of babies and kids.  I finally found that with Babies”R”Us and am so excited to partner with them to launch my Truly Scrumptious collection,” said Klum. “I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms, too. From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room décor, my Truly Scrumptious line has it all.  I’m really proud of what we’ve created and can’t wait to share it on September 15.”

The Truly Scrumptious line will include apparel and accessories ranging from $4.99 to $39.99. Styles include military- and varsity-style jackets, tutus hats, mittens and more. The collection will also include bedding and matching room décor. The full bedding, room décor and furniture assortment ranges in price from $17.99 crib sheets to $649.99 five-drawer dressers.

The line will also launch with the Scope stroller, which comes in three colors, blue, raspberry and black, for $79.99.

“Heidi Klum is known for her undeniable fashion sense, but she’s also a hands-on mom of four who is representative of the millions of mothers who shop with Babies“R”Us for the coolest mom must-haves, newest apparel and the latest gear,” said Neil Mulhall, VP, divisional merchandising manager for Babies“R”Us. “We’re thrilled to partner with Heidi to bring our customers the Truly Scrumptious collection of trend-right apparel, accessories, bedding, room décor, furniture, gear and more that are sure to stand out when they arrive in our stores on September 15.”


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