Dulles, Va., Asurvey conducted by inStore found that fathers plan to spend almost 25% more money than mothers on back-to-school items for their children. Dads will spend an average of $336 while moms will spend $270. The survey also found that fathers are more lenient with children, allowing them to have more influence on what is bought.
According to the survey, on-line shopping will be prevalent this year. Fathers plan to do 68% of their back-to-school shopping on line while mothers reported they will do 42% on line. Overall, parents said they will spend 47% of their back-to-school budget on line. When asked for their reason for doing on-line shopping, 53% said shopping on line is very or somewhat easier than shopping in stores.