Banana Republic launches omni-channel spring campaign

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

"Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe," said Banana Republic global chief marketing officer, Catherine Sadler. "The ‘True Outfitters’ campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer."

Recommended stories

Login or Register to post a comment.