Banana Republic shows procrastinators some love

Banana Republic is taking an innovative approach to last-minute holiday shoppers this year: top-notch perks and special discounts for procrastinators.

The company will be offering a “Procrastinators Event,” a special promotion for last-minute shoppers, from Dec. 17-22.

Everyone is busy during the holidays, so we’re here to help treat our customers to perks that make their shopping experience a pleasure,” said Chris Nicklo, VP of Marketing at Banana Republic. “Everyone deserves a hand during the holidays and we know what it’s like to shop down to the wire for the loved ones on our list.”

The Procrastinators Event features partnerships with third-party consumer service providers Deliv, TaskRabbit, Curb, and SHYP to provide Banana Republic customers with helpful services, including:

  • Free same-day delivery: Customers who shop on bananarepublic.com and reserve items through Reserve In Store will receive an email from which they can choose to have those items shipped that same day for free through Deliv. This service is available in San Francisco, Palo Alto, Los Angeles, Chicago, New Jersey, Washington, D.C., Houston and Seattle.
  • Extra help: Customers who shop at all U.S. stores will receive a $30 credit from TaskRabbit to help with any last-minute errands.
  • Free rides: Shoppers can catch a free ride (up to $20) with Curb to or from Banana Republic stores across the U.S.
  • Free shipping and gift wrap: Shoppers in San Francisco, New York and Miami will be given a $25 credit at the register that can be used to ship their gifts through SHYP. Customers who visit the Banana Republic Grant Avenue store in San Francisco, Soho store in New York and Aventura Mall in Miami, can immediately hand over their gifts to Shyp ambassadors to be gift wrapped with Brit+Co-designed wrapping paper and shipped anywhere in the world.
  • Discount on gift cards: Customers who spend $50 or more in gift cards will receive 10% off their gift card purchases. Some stores will be offering an “express lane” for gift card purchases.

Everyone is busy during the holidays, so we’re here to help treat our customers to perks that make their shopping experience a pleasure,” said Chris Nicklo, VP of Marketing at Banana Republic. “Everyone deserves a hand during the holidays and we know what it’s like to shop down to the wire for the loved ones on our list.”

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