New York City Barnes & Noble introduced B&N Mobile on Wednesday. This e-commerce site (www.bn.com/mobile) is accessible via any mobile device with a Web browser. However, the application is tailored for Blackberry and iPhone users.
“Our goal is to serve customers from wherever they are, in a multitude of platforms,” said B&N chief executive Marie Toulantis.
The site allows users to search for books, DVDs and CDs available through the retailer. Customers can place and track orders, and browse bestsellers and other lists. The site also allows customers to locate the nearest Barnes & Noble, and find out whether B&N stores have a certain item in stock.
The new site could be competition for Ann Arbor, Mich.-based rival Borders’ e-commerce site re-launch—a project that ended a seven-year relationship with Amazon.com.